Market Review

Review every farmers market with one structured system for sales, estimated profit, customer fit, products, booth performance, vendor experience, and the decision to return.

What is included

• Market Review Excel workbook with Dashboard, Market Reviews season log, Score Summary, Product Notes, and Instructions
• Fillable 4-page Market Review PDF
• Printable 4-page Market Review PDF
• Quick-start guide
• Standard-use license

What you can review

• Vendor fee, gross sales, estimated profit, transactions, and average order
• Customer fit, sales, organization, location, vendor experience, and future potential
• Best-selling, most profitable, and slowest products
• Customer requests and booth lessons
• What to change next time
• Whether to return to the market

Who it is for

Farmers market vendors, makers, artisans, cottage-food businesses, growers, bakers, artists, farmstand sellers, and other event-based product businesses.

How to use it

1. Complete the printable or fillable review soon after each market.
2. Record the key numbers and rate the six experience categories.
3. Capture product performance, customer requests, and booth lessons.
4. Choose your next action and decide whether the market belongs in your future season.
5. Add each event to the Excel workbook to compare patterns across the season.

Format and delivery

Instant digital download delivered as one ZIP file. Includes an Excel workbook, a fillable US Letter PDF, a printable US Letter PDF, a quick-start guide, and a standard-use license. No physical item is shipped.

Frequently asked questions

Can I reuse it for every market?
Yes. The files are designed to be reused throughout the season.

Does the workbook calculate summaries?
Yes. The workbook includes a dashboard and score summary for comparing markets over time.

Can I type directly into the PDF?
Yes. A fillable version is included, along with a printable version for handwriting.

Important

Estimated profit is a planning figure unless it is reconciled with your official accounting records. This product is an organizational and business-planning tool. It does not replace legal, tax, accounting, insurance, labeling, food-safety, licensing, privacy, or market-specific requirements.

License

Standard use is for one person or one business. Source files and editable templates may not be resold, shared, redistributed, sublicensed, or used to create a competing template product.